True Yellow Pages Privacy Policy

True Interactive Yellow Pages' Commitment to Online Security 
Physical, electronic and managerial procedures have been employed to safeguard the security and integrity of personal information. Billing information is encrypted whenever transmitted or received online. Personal information is accessible only by staff or volunteers designated to handle online complaints or requests. All True Interactive Yellow Pages agents and contractors with access to personal information obtained on the True Interactive Yellow Pages web sites are also bound to adhere to this policy.

Personal Information that True Interactive Yellow Pages May Collect Online 
True Interactive Yellow Pages collects the following types of personal information: names, postal and e-mail addresses, phone and facsimile numbers, billing information, and complaint information. The True Interactive Yellow Pages also collects information from businesses, some of which could constitute personal information, as well as personal information from individuals acting solely in their business capacity.

True Interactive Yellow Pages does not collect or maintain information from those actually known to be under the age of 13, and no part of our sites are structured to attract anyone under the age of 13.

How True Interactive Yellow Pages Uses Personal Information Collected Online 
Unless you consent, we will not use your personal information for any purpose other than that for which it is submitted. We use personal information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. We also process billing and business requests related to program participation. At certain points where personal information is collected on our site, there may be a box where you may indicate you would like to be on a list to receive information about other True Interactive Yellow Pages programs and services. This election box only appears in places where the department collecting personal information maintains such lists. At any time you can add or remove your name from a True Interactive Yellow Pages list by contacting us at webmaster@trueyellow.comm.

We never sell or rent your personal information.

True Interactive Yellow Pages may also release personal information to appropriate governmental authorities under the following circumstances:

  • Where release is required by law (for example, a subpoena) or regulation, or is requested by a government agency conducting investigations or proceedings;
  • Where our records indicate a company may be engaged in fraudulent activity or other deceptive practices that a governmental agency should be made aware of;
  • Where warranted by a company's failure to participate in the advertising self-regulatory process or respond to an online privacy complaint, or where a company fails to honor the recommendations of the National Advertising Division, Children's Advertising Review Unit, National Advertising Review Board; or
  • Where your communication suggests possible harm to others.

Help Us Keep Your Personal Information Accurate 
If your personal information changes or you would like to review the personal information we may have on file, please e-mail us with the new information or your review request at Let us also know the department or True Interactive Yellow Pages program that led to your submission of personal information so we may efficiently locate your information.

Computer Tracking and Cookies 
Our web sites are not set up to track, collect or distribute personal information not entered by visitors. Our site logs do generate certain kinds of non-identifying site usage data, such as the number of hits and visits to our sites. This information is used for internal purposes by technical support staff to provide better services to the public and may also be provided to others, but again, the statistics contain no personal information and cannot be used to gather such information.

Our web sites also recognize the online site where a visitor "clicked-to-check" on the True Interactive Yellow Pages hotlink or banner, but we cannot identify the visitor or the visitor's address. Site information is used to confirm participation in our various advertising programs, and may be used to advise participants of the numbers of visitors who come to our site from their sites. No personal information is collected.

A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. True Interactive Yellow Pages uses non-identifying cookies to provide easier site navigation and access to forms. You can still use the True Interactive Yellow Pages site if your browser is set to reject cookies. Our cookies do not generate personal data, do not read personal data from your machine and are never tied to anything that could be used to identify you.

Problems or Complaints with True Interactive Yellow Pages Privacy Policy 
If you have a complaint about True Interactive Yellow Pages' compliance with this privacy policy, you may contact us at

Copyright 1996-2008 True Interactive Yellow Page Directories, Inc.
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